50 of the Most Overused Words & Phrases in Real Estate
05 Oct

50 of the Most Overused Words & Phrases in Real Estate

Have you ever noticed that the same words and phrases seem to be used over and over in real estate? Real estate has a language all its own and they seemed to be used a lot—especially when looking at property listings. But it’s important to stand apart when there are over 1.2 million real estate professionals listed as members of the National Association of Realtors—every single marketing message counts. It’s easy to get caught up using the same buzzwords to describe your listings and properties.  

We’ve rounded up 50 of the most overused buzzwords in the real estate industry that can leave you cringing, rolling your eyes, or worse, undifferentiated in the market.  

50 Overused Real Estate Phrases & Words

  1. Private
  2. In the middle of nowhere
  3. Charming
  4. Updated
  5. Needs TLC
  6. Curb appeal
  7. Has great potential
  8. Not to be missed
  9. Turnkey
  10. Serious buyers only
  11. Hard to sell
  12. Open plan
  13. State-of-the-art
  14. Functioning
  15. Within walking distance
  16. Miles away
  17. Quaint
  18. Cozy
  19. Luxury
  20. Up-and-coming
  21. Handyman special
  22. This home has it all
  23. Motivated seller
  24. Must see to appreciate
  25. Buy now
  26. You get what you pay for
  27. Private retreat
  28. Great potential
  29. Panoramic views
  30. Priced to sell
  31. Best
  32. Location, location, location
  33. Breathtaking
  34. Features
  35. Upgrades
  36. Enchanting
  37. Secluded
  38. Open
  39. Hidden gem
  40. Too good to pass up
  41. Starter
  42. Great views
  43. Granite
  44. Travertine
  45. Stainless steel
  46. High end
  47. Fabulous
  48. Finest
  49. Close to shops and restaurants
  50. Priced to sell

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Separate your message from the millions of others in the real estate industry by avoiding the pitfalls of overused language. Seriously utilize a thesaurus  to find other adjectives to describe your property. Or instead of saying a property has potential, be specific and transparent about its attributes or some of the work that needs to be done. Honesty and no sugar coating will go a long way with potential buyers. They won’t be disappointed once they actually see your listings in person, which will boost your sales potential and your reputation.  

It’s important to stand out in the saturated real estate market and avoid phrases and terms that have become cliché or have taken on a whole new meaning. Leave these overused buzzwords out of your next listing and get creative.

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References: https://lightersideofrealestate.com/real-estate-life/25-tired-worn-real-estate-terms-need-retire-2015, http://www.blog.househuntnetwork.com/overused-words-in-real-estate/, http://www.ecampaignpros.com/blog/post/2017/07/25/the-most-overused-words-in-real-estate-marketing.aspx, https://www.inman.com/2016/12/07/say-what-19-real-estate-listing-terms-translated/, https://www.zillow.com/advice-thread/What-Are-the-Most-Overused-Words-Terms-in-Real-Estate/396421/, https://www.zillow.com/advice-thread/What-Are-the-Most-Overused-Words-Terms-in-Real-Estate/396421/ , http://www.blog.househuntnetwork.com/overused-words-in-real-estate/

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