The Rise of Podcasts as Business Education
13 Oct

The Rise of Podcasts as Business Education

Podcasts have been causing quite a lot of noise lately.  Literally.

Podcasts are a huge part of business education and business podcasts are leading the way.  Here are some interesting stats on podcasts about the momentum that continues building for this medium.    

  • Podcast listening grew 23% between 2015 and 2016
  • The same number of Americans listen to podcasts and use Twitter
  • 64% of podcasts are being listened to on a smartphone or tablet
  • Weekly podcast listeners consume five shows per week on average
  • One in four American ages 12-54 listened to a podcast last month

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Podcasts are being used for business education for business people to stay on right on top of trends because it’s the most time-efficient way to get educated.  It’s easy to multi-task your podcast listening in ways you simply cannot with other forms of content.  According to the Washington Post, podcasts are experiencing a resurgence because of their portability—you can listen in your car, while getting a workout in or during work.  

Here are some of the reasons we are seeing the rise of podcasts as business education.  

  • You can listen to business podcasts on demand 24-7. Whenever and wherever you are.
  • They are free and portable.
  • You have the ability to customize content by choosing which podcast, topics and episodes are of interest to you.

Podcasts are an excellent way to develop your professional skills by learning new strategies while also staying up to date on what is happening in your industry and in the world.  No matter what free time you have each day, try listening to podcasts for business education to help you reach your professional and personal goals.  

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References:
Marketingpodcasts.com
Convinceandconvet.com

 

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