When your career is based on making connections with others, creating a solid following on social media can come in handy. Social media is still one of the best marketing platforms to build your brand, and can be extremely reliable in finding new clients and growing your career.
So where to start? First, we suggest following some of the most prominent influencers in the real estate market to get inspiration and ideas.
Real estate influencers on social media bring a vast variety of viewpoints, backgrounds and credentials from all walks of the real estate business. Every one of the real estate influencers contribute to change in one way or another.
The CEU Group salutes real estate influencers who advance and shape the industry for the better. To stay on top of your real estate game, it’s key to understand the value of learning from the best. As you build your career turn to successful professionals who have been there before and share their lessons learned and successes won on Instagram.
Here are 5 of the top real estate influencers to follow on Instagram.
Fredrik Eklund – 1.2M followers – @fredrikeklundny
The Swedish realtor has come a long way and become one of the leading real estate agents in NYC. You can also catch him on Bravo’s Million Dollar Listing New York, where he is one of the most famous reality stars. According to ABC News, Fredrik Eklund and his team sold real estate worth up to $1.1 billion in 2014. At just 37 years old, Fredrik has released a book dubbed The Sell and has his own show– Million Dollar Listing New York. His real estate firm, which serves numerous celebrities, has also received a big boost from the television show. He has succeeded not only in the US real estate industry but also in Scandinavia.
Barbara Corcoran – 590k followers — @barbaracorcoran
Barbara Corcoran turned her life around at the age of 23 when she founded and lead The Corcoran Group, a New York residential brokerage firm that sold for $66 million in 2011. She’s now an investor in ABC’s TV show Shark Tank, and co-founded Barbara Corcoran Venture Partners, a group that invests in early-stage start-ups. She’s also a regular contributor to NBC’s Today Show.
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Luis Iglesias – 61k followers — @luisiglesiasrealestate
Luis Iglesias is the founder and main broker of the Iglesias Realty Group. He has expertise in the luxury real estate market as well as with high profile clientele.
Ryan Serhant – 1.5M followers — @ryanserhant
Ryan Serhant is an internationally renowned real estate broker. He also stars on the Million Dollar Listing New York show. Using his television platform, Ryan has managed to build a very influential entertainment career and real estate empire. His reputation has attracted a lot of influential clients, and his success is mostly attributed to his unwavering dedication as well as friendly demeanor. Serhant suggests that anyone can be successful in real estate by simply building a brand that is unique, personality driven, appealing, and strategic. His winning strategies are a result of dedication, hard work, innovative thinking, and creativity. Indeed, Serhant can be a valuable source of knowledge on real estate success through his social media accounts.
Josh Altman – 569k followers – @thejoshaltman
Josh Altman is a leading real estate agent in the Hollywood Hills and Beverly Hills luxury housing market. He stars in Bravo’s Million Dollar Listing Los Angeles and travels around the US as a motivational speaker. He has some of the most influential people as his clientele, including high net-worth individuals, athletes, and entertainers. His success is mainly attributed to his personable treatment, which has seen him sell over $1.5 billion worth of residential property over the last three years. His current listing has more than $300 million. Altman’s most famous deal was the Beverly Park sale, which involved a jaw-dropping $21.5 million for a one bedroom, the most expensive one ever. Josh partnered with his older brother Matt to create The Altman Brothers, which subsequently made them two of the leading agents in the business.
Want to be blown away by homes on the market? If you’re simply looking for some beautiful homes to inspire and drive you – check out Christie’s International Real Estate (@Christiesrealestate), Pure Luxury Lifestyle (@pureluxury.lifestyle) or Mark Z (@soldbymarkz).
Take control of your career in real estate by taking control of how you learn. The CEU Group offers discounted continuing education to real estate agents and brokers subscribe to our list and receive them when you need them!
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Originally published on May 11, 2017, updated on June 4, 2020.